Here are a few suggestions:
Share your problem and tag the company’s Twitter account publicly which means you should include the Twitter handle within your message so all of your followers can see it.
We’re finding out that most companies are very serious about Twitter now and have special services employed to track and respond to customers tweeting about their particular organization. Someone tweeting about an embarrassing policy or situation can quickly become an Internet firestorm – not a positive public message any company wants out there.
Google the company’s Twitter account. You can search “company name + Twitter.” And remember, you may have to be consistent. Whereas celebrities with huge followings like command a quicker response just because tweets get ugly when there are millions commenting out of anger, rage, and sarcasm – results do happen quickly using the fastest forms of communication known.
Remember also, Tweets don’t necessarily always have to be nasty or negative. If a customer experience was especially pleasing, or an organization stepped out of the box to be of extraordinary help, why not Twitter and give a company credit when credit is due?
Keith Thorn, Managing Partner