A National Organization in the Midst of a Major Change in Direction.

Promise Keepers came on the national scene in 1989 with Coach John McCarthy challenging men & fathers to become men of integrity while opening in 50,000 seat stadiums across the country.

Nearly 15 years later the organization is re-inventing the method and the channels of communicating that same message of strength. Looking to the needs and opportunities in today's world, many new changes are underway for an exciting 2006.

In April of 2006, the Promise Keepers Organization enlisted KTLLC Communications and initiated a creative request for a ride campaign to tie into the 2006 Unleashed Calendar of Events. The concept had to carry strength as this initial poster concept was to be displayed in motorcycle shops around the country.

The poster design we presented had an immediate impact as PK immediately saw an enlarged opportunity to expand on the strength and cover their eight semi tractor trailers that tour the country along with integrated print and collateral opportunities such as t-shirts, bandanas, and patches.

The concept even spurred the "Unleashed PK" Custom Motorcycle being produced on the West Coast to lead the tour around the country this year as a key component of the media generated excitement surrounding these events in at least five major cities.

Take a quick glance at www.promisekeepers.org and see the tour cities in 2006... feel the excitement of the 2006 Promise Keepers Unleashed Tour.

Successful creative solutions are much closer than you might think. Email us today!

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KTLLC Communications
Keith Thorn, Creative Director
6777 Oxborough Court
Maryville, IL 62062
Direct Phone: (314) 484-0542
E-mail: KeithThorn@KTLLC.net

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