Developing New Perceptions...

Since 1927 Hanneke Hardware had flourished as a local neighborhood hardware store that prided itself with dependable and experienced staff.

The large corporations have been saturating the St. Louis market with mega-stores for the past 10 years and the leadership of Hanneke knew that they needed to play to their strengths, be perceived as a player in the commercial business, and grow new markets to maintain and even grow market share. The same branding had been in place since the early 70's and was in dire need of updating for future marketing opportunities.

In the initial discovery meeting initial discovery meeting we focused on the history of the organization, the business (commercial division and 3 stores), the past history, current financial goals, the real and desired perceptions, and the hard questions that needed some serious pondering to arrive at.

The follow-up meetings were processes of information gathering, strategy, goal setting, and creative execution.

The final branding product was a solid basis to maintain the historical value, yet update and maximize the potential for the new markets.

KTLLC Communications offers a free, no obligation introductory and discovery meeting.

Successful creative solutions are much closer than you might think. Email us today!

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KTLLC Communications
Keith Thorn, Creative Director
1030 Hickory Point 2N
Collinsville, IL 62234
Direct Phone: (314) 484-0542
E-mail: KeithThorn@KTLLC.net

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