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HOW DO YOU USE THE MAGIC WORD? ---
When it comes to marketing, "free" is one of the
most powerful, most overused, and most wrongly
used words in the English language. You see,
when most people want to use this word in their
marketing, they'll write it in big, bold
letters, slap it in the headline, and wait for
it to work its magic.
Make no mistake... "free" is an extremely
powerful word, but if you don't know how to
wield it with precision and skill, you're in for
a nasty surprise! It's a little bit like the
difference between a scalpel and a machete. Both
are extremely sharp and powerful tools... but
you must have the right skills to use them
safely and effectively.
One of the best places to use the word "free' in
your marketing... is when you use it to offer
your customers and prospects a free report.
So, what is a free report? A free report is
exactly what it says: a free source of useful
information you give your prospects. You see,
you are an expert in your industry, and there
are things you know that your contacts can
certainly benefit from. Offering a free report (like
the above right NIE Annual Report
designed by KTLLC Communications) is an
excellent way to:
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Build your relationship with your customers
and prospects
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Give your customers and prospects value
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Bring in leads (when you offer your free
report as a download)
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Keep your name in front of your prospects
-
Educate your prospects about your services
There is NO doubt about it: the value you get
from giving a paper-and-ink report returns a
value far out of proportion to its cost!
The advantage of giving away information is
this: because you are the expert and because
you've done your contacts a favor (by giving
them something of value), they are going to feel
comfortable with you and indebted to you. And,
that will drive more sales! |
Sincerely,
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