|
|
MEASURE YOUR MARKETING: WHAT YOU CAN TRACK ---
Several months ago, you were sent an email about the
difference between marketing and advertising. Hopefully
you took that message to heart. After all, one of the
greatest benefits of marketing both
online and in
print is the ability to measure
your efforts. And, for a business manager, this is a
valuable ability.
You see, when you measure your marketing efforts... and
then take the time to make the appropriate changes, you
are going to see the results in the increased number of
sales.
So how can you measure your marketing and
events efforts?
Well,
good tracking and measuring is going to take a
combination of Internet know-how and automated,
marketing systems. But, between the two, you can easily
track and measure:
Lead sources -
Email open rates -
Email opt-in rates -
Email links -
User interactions -
Promotion responses
And, of course your resulting sales!
When you are able to SEE what is working, the
creative and marketing
will become more specific, targeted, and successful.
Even with a stellar marketing campaign, there is always
room for improvement. Measuring your results gives you
the chance to keep getting better, and bring in more and
more sales.
When uncertainty rules... creative marketing campaigns are
nothing more than a shot in the dark! With the ability
to measure, track, and tweak, you can become a marketing
powerhouse and start adding more money to your company bank
account!
Sincerely,
|
 |
